Email security is like seatbelts: Check your settings

In 1959, Volvo invented the three-point seatbelt. They immediately gave the patent away for free because some things are too important to monetize.

In 2004, email authentication standards were created. They’re free to use.

Many businesses buckle up on the road while leaving basic email authentication unfinished. These email checks are free to use and help receivers identify messages that pretend to come from your domain.

The Parallel Is Perfect (And Terrifying)

Before seatbelt laws, people said:

• “I’m a careful driver”
• “I don’t go very far”
• “It’s uncomfortable”
• “I’ve been fine so far”

Sound familiar? It’s exactly what we hear from small businesses about email security.

The “It Won’t Happen to Me” Fallacy

You’re a small business. Who would target you?

Everyone.

Cybercriminals don’t care if you’re Amazon or Amy’s Accounting Services. They’re playing a numbers game. Send enough spoofed emails from enough businesses, and someone will pay that fraudulent invoice or click that malicious link.

Scammers look for easy opportunities, including familiar-looking business addresses.

The Simple Truth About Email Protection

SPF, DKIM, and DMARC aren’t complex new technologies you need to buy. They’re configuration settings. They’re the digital equivalent of:

• Locking your doors (SPF)
• Installing deadbolts (DKIM)
• Having a security system (DMARC)

You wouldn’t run a physical store with the doors wide open. So why leave your email settings unchecked?

The Cost of Convenience Can Be Your Business

We get it. You’re running a business. You don’t have time to become an email security expert. That’s like saying you don’t have time to wear a seatbelt because you’re in a hurry.

An accident or a convincing fake email can catch you off guard. Checking your email settings can help you see where there are gaps.

Here’s What We’re Suggesting

Start with a check of your current email settings. If you want help with the next steps, we can review what the results mean for your business.

You’ll have a clearer view of what your email settings do and where they need attention.

Because just like Volvo with seatbelts, we believe some things are too important to leave to chance.

Test your email security now — it’s free and can show where your settings need attention.